About CGC

INTRODUCTION 
MISSION, VISION, VALUES
STRATEGIC AREAS
RESOURCES

INTRODUCTION

Commonwealth Games Canada (CGC) is the international franchise holder for the Commonwealth Games and Commonwealth Sport Movement in Canada, and an active, contributing member of the Canadian sport community. Led by its volunteer Board and supported by professional staff, CGC is committed to the strengthening sport in Canada and throughout the Commonwealth.

As the host of the first Commonwealth Games (Hamilton – 1930), Canadians have always had a special relationship with the Commonwealth Games. Our Commonwealth tradition, national pride and common Canadian values embodied in the Canadian athletes striving for success strike a chord with all Canadians. Since its inception, CGC has a rich history as an important Canadian sport leader and occupies an important position within the Canadian sport landscape. CGC has always had a profound and unique impact on Canadian sport, rooted in its innovative, values-based and athlete centered approach to policy and decision making.

As the Commonwealth’s major sporting event, the Commonwealth Games, which began in Hamilton, Ontario (Canada) in 1930, focus on fair play and friendliness in a world where ethnic, religious, and cultural differences are used increasingly as pretexts for confrontation and division. Celebrating our differences, the Commonwealth Games combat prejudice, fear, and racism.

CGC exists to support our country’s participation in this unique ‘family of sport’ competition and is also a Commonwealth leader in sport and development internationally.

CGC is the only Canadian sport organization that delivers both high performance sport programs in Canada and sport for development programs abroad. It leverages the transformative powers of sport to inspire and make a difference in countries around the world.  CGC’s International Development through Sport Unit is made up of two unique programs:

Beyond the PodiumChanging Lives Through Sport”:  CGC works with local sport organizations in developing Commonwealth countries enhancing social skills of youth using the transformative power of sport. Since its inception in 1993 IDS has reached over 1.9 million youth. 

SportWORKS “making a Difference and Becoming Different”: SportWORKS sends Canadian sport leaders, young and experienced, to assist their counterparts in Commonwealth countries.  Placements vary from 1 week to 1 year. Since the program’s inception in 2001 CGC has sent over 200 “Canadian Sport Officers” (CSOs) to over 30 countries around the world. CSOs assist Commonwealth Games Associations and local sport groups in a wide range of areas such as Games and Sport Development, Administration and Governance and Marketing and Communications.

Committed volunteers spearhead CGC with a ten-member elected Board of Directors and a membership that consists of 16 individual members (also known as members-at-large) and representatives from a number of National Organization Members that consist of sports on the current Commonwealth Games program and those that have a national mandate that aligns with CGC.

Commonwealth Games Canada is based in Ottawa, Ontario and is affiliated with the Commonwealth Games Federation, whose headquarters are located in London, England.

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MISSION, VISION, VALUES

MISSION

To strengthen sport within Canada and the Commonwealth by participating in the Commonwealth Games, hosting Commonwealth sport events and using sport for development.

VISION

Commonwealth sport is a key component of the Canadian sport system and significantly contributes to the development of sport and positive social development in Commonwealth countries.

CORE VALUES

Excellence – We believe in striving to be our best - through innovation, commitment, and focus - in support of Canadian athletes, coaches and officers

Development – We believe in supporting the people and institutions of the Commonwealth as they pursue personal growth and organizational capacity, respectively, through sport.

Community – We believe in creating a sense of belonging and pride by working collaboratively toward a common vision, celebrating accomplishments, and inspiring shared experiences.

BRAND PROMISE

‘Where Sporting Excellence and Community Meet”

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STRATEGIC AREAS

1. SPORT EXCELLENCE 

Goal:   CGC plays a pivotal, partnership role in increasing the performance success of Canadian athletes. The Commonwealth Games are considered relevant and important by Canadian athletes, coaches and national sport organizations (NSOs).  

Programs
Team Canada Program
Team Preparation Grants
Excellence Fund (money for medals)
Giving Back Program

2. SPORT AND DEVELOPMENT

Goal:  CGC advances individual & community development objectives and sport organizations and systems within commonwealth countries using the transformative power of sport.  It does so by sharing Canadian sport and development knowledge, expertise and resources and in so doing, advances Canada’s reputation as a leading sport nation.

Programs
Beyond The Podium Programs
Bowling Out Aids                               

SportWorks Programs
Capacity Support Program
Sport Leaders Abroad Program

(Strategic areas #1 and #2 are what CGC is in business for, strategic areas #3 - #6 support #1 and #2.)

3. HOSTING AND NATIONAL AND INTERNATIONAL RELATIONS

Goal:   To enhance CGC’s role and reputation within the commonwealth and the Canadian sport system. Host international commonwealth sport events, including hosting the Commonwealth Games by 2030.

Programs

CGC Advocacy Program

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4. BRANDING & COMMUNICATIONS   

Goal:  To clearly identify, educate and inform the public, partners and the sport community of CGC’s unique contribution to the Commonwealth and Canadian sport. Work collaboratively with CGC members, partners, stakeholders and the media building relevance and profile of the CGC brand.

Programs
Public Relations Program
Media Relations Program
2014 Queens Baton Relay 
Annual Game of Life Run/Walk
Annual International Commonwealth Day

5. MARKETING 

Goal:   To improve the effectiveness of CGC’s revenue generating capacity, securing long-term financial sustainability.

Programs
Sponsorship Program
Games Hospitality Program
CGC Merchandise /Licensing  Program

6. ORGANIZATIONAL EFFECTIVENESS 

Goal:   To demonstrate effective, best in class, governance and management practices.

Programs
Annual General Meeting / Conference
Canadian Commonwealth Sport Awards
CGC Alumni Program

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RESOURCES

ANNUAL REPORTS

POLICIES

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